Mission
For their new 2020 lookbook page, Camaïeu wanted to decline their collection in the form of a story featuring 5 women in different daily life activities. Atoll imagined and designed a page emphasizing storytelling while discovering the new Camaïeu collection.
The brand guidelines
Logo, typeface and colors
We ensured that their new lookbook page design was perfectly matching their iconic brand.
A storytelling oriented design
- 1 story, 7 experiences
- Research & Design
- 30 products featured
- Recipes & tips
