Camaïeu

Fashion

Camaieu is an iconic french brand established in 1984. With more than 900 stores across Europe, Camaieu provides modern fashion for millenial women.

Mission

For their new 2020 lookbook page, Camaïeu wanted to decline their collection in the form of a story featuring 5 women in different daily life activities. Atoll imagined and designed a page emphasizing storytelling while discovering the new Camaïeu collection.

 

The brand guidelines

Logo, typeface and colors

We ensured that their new lookbook page design was perfectly matching their iconic brand.

A storytelling oriented design
  • 1 story, 7 experiences
  • Research & Design
  • 30 products featured
  • Recipes & tips
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