We have stepped into the digital era where having a website is crucial for the success of your business. Without having an excellent online presence and high website traffic, you may find it hard to survive in the modern marketplace. Here and now, a question arises: How can you increase traffic to your website?
Upon googling ways to drive traffic to your site, you can find a significant number of blogs. However, instead of serving your purpose, the infinite options to increase traffic to your website might leave you overwhelmed.
But the great news is that we have got your back. In this blog, we will not highlight every traffic boosting strategy under the sun.
Instead, we have researched and penned down four proven and effective ways that will actually help you increase traffic to your website.
So without delaying further, let’s dive into it and make ourselves aware.
1. Focus On The SEO of Your Website
What’s the point of having a brand which your target audience can not find in search engine ranking pages? Well, this is where SEO kicks in!
Search engine optimization, well known as SEO, is an efficient way through which you can increase your website traffic provided that your website matches the search intent of users.
In order to appear in the search results of your target market, your website needs to be optimized for SEO. By leveraging SEO, not only your website can get eyeballs. But it also has all the potential to elevate your sales graph.
Now, let us walk you through the process through which you can optimize your website for SEO.
- Conduct keyword research
- Optimize your content
- Add compelling visuals with alt tags
- Provide stunning user experience
- Build backlinks
Conduct Keyword Research
The foremost step to optimize your website for SEO is to conduct keyword research. It means that you will have to hunt for the keywords that your target audience is searching for online.
Now a question that might intrigue you is how we can conduct keyword research? There are tons of ways to do it, but the most efficient way is to step into the shoes of your target audience.
It means that you should figure out and list the topics that your potential customers might be curious about. For instance, if you run a web development agency, your target market might be interested in the topics such as:
- web designing
- website development
- UI/UX design
Now your next step should be to convert these topics into keywords. Decide and narrow down the key phrases you deem important to rank for on the search engine ranking pages(SERPs). These will be the keywords that match your potential visitors’ search intent and thus will help you appear in their searches.
These keywords may include:
- web development services
- website design company
- best website development company
- UI/UX design service near me
Wait! Your job with keyword research is not done yet.
After deciding which keyword to rank for, use keyword research tools like Semrush, then put your keyword into these tools and find out search volume and SEO difficulty.
However, keep in mind that if the search volume of your target keyword is high, more and more people are likely to rank for that keyword. Thus, it can be difficult for you to rank for the same keyword. So make sure to find keyword opportunities with low competition if you want to start acquiring traffic sooner.
Further, you can also search for LSI keywords(related search terms) to increase traffic to your website.
After conducting the keyword research, your goal should be to incorporate the keyword into your website content. For example, you should use the selected keyword in your blog post, about us page, landing page, title, subheading, meta tag, URL, etc.
Bear in mind that we usually use one target keyword to rank for a single web page. For instance, if we have to write a blog post on the topic “Top 10 lead generation strategies,” we can only use one primary keyword to rank it. In this case, the keyword should be “lead generation strategies.”
Through this, your chances of appearing in the search results of the audience increases.
Add Compelling Visuals with Alt Tags
Eye-catchy pictures have always been a great help when it comes to capturing the attention of users. So make sure that your website displays engaging visuals to attract visitors and make them stay on your site.
However, do not forget to insert alt text of every image that you use on your website. The alt text describes the purpose of the image and is essential for SEO.
You can use the Yoast SEO tool for this purpose as it comes with the image alt attribute assessment feature. This feature can help you figure out if you have alt attributes inserted along with your primary keyword or not.
If the image you are using does not have alt attributes with your primary keyword in it, Yoast will bring it to your attention like this:
Provide Stunning User Experience
Having a great website experience for users means that your website load speed must be fast, your website design must be attractive, and your website must be mobile-friendly.
Moreover, to enhance the responsiveness and speed of your website for providing a better user experience, you can use the Gtmetrix tool.
To do this, you can simply visit the GTmetrix website and paste your webpage URL there. It will then analyze the content of your web page and will provide you with relevant suggestions to enhance the speed.
A backlink often called an inbound link, is a link that redirects the user from one website to a web page on another. If any website on the internet redirects users to your website through a link, you will have a backlink from that site.
Now Backlink building is highly crucial when it comes to driving traffic to your website. The more relevant backlinks to your niche, the higher the chances.
However, the ranking factor is also dependent on the authority of the website that links back to you. It means that getting a backlink from an authoritative website is way better than having low-quality backlinks.
For example, having a high-quality backlink from the Adidas website is more valuable than getting a backlink from some random sports website.
One great technique to get backlinks is to write guest posts on authoritative websites. Or you can also promote your quality content to achieve this. Of course, all those SEO techniques require some time to implement and a thorough strategy. That is why it is important to hire a team of SEO experts to ensure you get the expected results.
2. Leverage Social Media Channels
Social media is great news for businesses, especially when it comes to driving traffic to their websites.
Social media platforms combined have more than 3.6 billion users globally, and the number is increasing by leaps and bounds.
So here lies a great opportunity for you to promote your content on social media channels to increase traffic to your website.
You can promote your content across multiple platforms like Youtube, Facebook, Instagram, etc. Also, you can make visually appealing content on platforms like Pinterest to increase traffic to your website.
But how exactly can we do that? We can achieve increased website traffic by:
- Posting informative and useful content
- Frequently engaging with the users
- Including compelling CTAs
Post Informative and Useful Content
The most effective way to be credible and establish yourself as an authority is to help your target audience with helpful content.
Try to identify your target market’s pain points and then provide them with the solution to their problem.
For instance, if you run an investment website, your target audience will likely be interested in different investment schemes.
You can create a blog post around this topic and promote it on your LinkedIn, Pinterest, or other social media account to increase traffic to your website.
Frequently Engage with Your Users
Posting content on social media is not enough if you want to increase traffic to your website. You must also engage with your users and make them feel valued.
Whether it’s replying to their comments on your social media posts or answering their questions directly in messenger, never miss an opportunity to help your audience.
This makes your audience feel valued and optimistic about your brand. As a result, they will be more inclined towards sharing your content on their accounts which will bring you more traffic.
Add Compelling Call To Actions
Engaging CTAs have always been beneficial for boosting website traffic.
The sole purpose of a Call to action is to make users take your desired action. People use them in blogs, landing pages of websites, and social media posts all the time.
However, to create such CTAs, you need to factor in a couple of things like:
- Choose strong action words like “Download the free guide” or “Claim your free trial here.”
- Add urgency with phrases like “Offer ending in 10 hours.”
- Keep it clear and concise.
3. Create Your Own Blogs and Pen Down Guest Posts
Providing users with the information they are looking for on the internet establishes the authority of a website and ensures repeat visitors.
Therefore, blogging is truly a remarkable way to generate website traffic.
Now when it comes to blogging, there are two ways you can adopt to increase traffic to your website.
One is by creating blog posts and publishing on your own website. And the other is by writing guest posts on someone else’s.
Publishing Blogs on Your Own Site
The blogs that you publish on your site are targeted at your target audience solely. They are usually created to solve the problems of your target market by providing them tips and tricks.
For instance, if you are a company that provides digital marketing services, your blog posts may revolve around topics like:
- Lead generation
- Marketing strategies
- Sales growth tactics
- Lead nurturing
And so on. Now in order to be able to generate traffic from your blog posts, you need to follow the same SEO cycle that we have mentioned above. It means that you need to optimize your blogs too in order to rank.
First, you need to choose a trending or evergreen topic for your blog and perform keyword research accordingly. Then you can optimize that blog post by incorporating your ranking keyword with suitable density.
Publishing Blogs on Other Sites(Guest Posts)
The purpose of writing guest posts is generally to link back to your site. More often than not, bloggers or businesses offer other sites a guest post for free. And in return, the owner of that site allows the guest writer to link back to his own site.
This tactic is widely used to increase website traffic. However, finding websites that allow guest posts might be a challenge.
But if you want to find such websites, you can type your niche on the search engine following the words “Write for us” or “become a contributor.”
For example, if your niche is marketing, you can simply write marketing “write for us” in the search engine, and you will have your problem solved.
Moreover, you can also search for such websites using the content explorer tool by Ahrefs.
4. Use Pay Per Click Advertising
PPC advertising is a tried and tested advertising method that can increase traffic to your website right off the bat. In fact, companies with the sole purpose of directing users to their websites usually use PPC ads.
It is also known as pay-per-click advertising. In PPC advertising, the business is charged a particular fee every time any user clicks on a PPC ad.
We can place PPC ads across multiple platforms, including social media, websites, mobile apps, etc. However, your goal with the PPC ads should be to place them on the platform where your target users are most likely to view them.
A PPC ad can act as a digital billboard for your website. While advertising your website, services, or products through PPC ads, consider the following factors:
- Add an attention-grabbing title
- Ensure to have the right ad messaging
Add an Attention-Grabbing Title
Your ad title is the first thing that the audience will have their eyes on. If your title is boring, nobody would be interested in it.
Therefore, choose an attractive title so that the users end up clicking on the ad.
Ensure To Have the Right Ad Messaging
In PPC ads, you have limited space to get your message across. And if you fail to do so, your invested money will go in vain.
So use your ad space widely and target the right group of people. Your text should be short, concise, and above all, persuasive. If you fail at convincing the audience to click through, you will automatically fail to increase traffic to your website.
Last but not least, make sure to highlight your brand’s USP in the PPC ads. Adding your unique selling proposition will help viewers identify the value you provide and make them click on the ad.
Are You All Set To Increase Traffic To Your Website?
You may own the world’s best website, but what good can it do if you fail at driving traffic to it?
Whether you run a business or own an online blog, having a high number of visitors on your website will aid you big time. High website traffic can benefit you both in building your brand awareness and increasing sales.
That is why you need to increase traffic to your website.
We hope that the ways we have mentioned in this blog can help boost your website traffic like never before.
However, if you want seasoned experts on board to increase traffic to your website with best practices of SEO, we have got you covered.
Here at AtollDigital, we have SEO specialists who can optimize your website to its fullest to ensure high web traffic.
So what are you waiting for? Save your precious time, and let us make your website go viral.
Are you interested in reading more? Check this blog related to automation marketing out.