The mobile application market has never been so important. Just go to iTunes or Google Play to find yourself overwhelmed by the number of applications available in each category. However all these applications do not necessarily know a sure success.

Here are the 8 things you need to know about developing your app with an agency that offers App Creation Services.


1. Market research

Before embarking on development for your mobile application, it is imperative to conduct a thorough market research to better understand the target audience and your competitors. It’s essential to know everything about your potential customers; their geolocations, their gender, their professions, their ages, their incomes, their goals, their tastes, their hobbies, their concerns and especially their needs.

Think about how you can add value.

We must learn about what already exists and exceed the expectations of users! Read customer reviews, they are full of useful information about the existing frustrations of target users in the market you want to reach. Learn about the errors of the available apps. This will give you an idea of ​​what people prefer or dislike in this type of application.

You must also innovate and integrate something different into your application.

You do not want to use the same features that already make the success of available apps. Your application must stand out among all existing ones. Searching your target market will also tell you which devices they prefer to use, which browsers, which social network they go to, and so on. This will also help you choose the platform. Should you develop it on iOS, Android or Windows? Even if you have to develop it for several platforms, we recommend that you first publish it for a platform, see its success, take the necessary corrective measures, and then develop it for the future on an another platform.


2. Plan a budget


Developing a mobile application costs money. Establish a budget from the start, and allocate the funds correctly for each phase of development is vital. Take note of the amounts you spend from the beginning to the end of the project. Rigorous monitoring will ensure that everything goes well.


3. Native Apps vs. Hybrid Apps

Native applications are developed specifically for a certain mobile operating system. For example, Java is used to develop applications for Android. These (native) apps can efficiently take advantage of device-specific operating system features, software and hardware, as well as technology such as camera, GPS, instant payment, and so on.

Hybrid applications combine native and Web applications. They can be used in multiple operating systems and can run on different browsers, such as Chrome, IE, Safari, etc. You will only need to develop an application and deploy it everywhere, without having to create multiple versions. It costs less than developing multiple native applications, but may not provide as great a user experience as a native application.

It is important to learn about the type of development you want for your App and to know the benefits, specificities or limitations.


4. The backend

The backend in the context of an App includes the server hosting the program, the database including all the content related to the proper operation and display of the app and the back office that allows to administer and manage the program. application.

Nowadays, most applications are managed by APIs, but each application does not need a custom backend. Some applications can be fully managed with a local database.


5. UX and UI

Right now, it would be just crazy to ignore this aspect. User Interface (UI) and User Experience (UX) are vital to the success of your application. In the context of your mobile application, a good user experience means ease of use, simple and intuitive navigation, clear messages in readable fonts, informative text, pleasing visuals, easy access to information,  clear and bold CTA (Call to Action) buttons, etc. Your app users need an immaculate user experience. In short, the application should appeal to them both visually and in terms of usability and usefulness.


6. Create the buzz

The marketing strategy is also a step that you can not ignore regarding your application. Finding a marketing campaign that can create buzz and have a viral effect is a key element to pique the curiosity of potential users. The timing of your marketing and your launch is also very important. You should ideally start your marketing efforts at least 2 to 3 months in advance before the big launch.


7. Test your App

You must thoroughly test your application before you start. You will have to put yourself in the shoes of your users who will use your application. The application must be interesting and powerful. The only way to know if your app is fully functional and intuitive is to have it tested. The tests will allow you to identify problems with your application and be able to resolve them before they are pointed out by your users. Once the tests are complete, perform a beta test. You can either hire testers or have users relevant to your market perform the tests. Based on the feedback from the testers, you can make other improvements to your application and change some minor or sometimes major elements.


8. A clear description in the App store

Make sure the online stores that offer your app have a clear and engaging description. For the person who, through research, comes across your application, being able to present it in the right way is crucial. Make sure the description is clear and attractive to the reader. Have you ever thought about digitizing your business and being able to present your products or services more directly through a mobile application? If you have any questions, do not hesitate to contact us so that we can guide you and offer you strategic advices for the creation of your next App.

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