When comes the time to have a website for their business, most of the time owners find themselves confronted with the unknown.
They often have limited knowledge of what their website should cover, how it should look and ultimately what it is for.
It is hard for someone, whose business is not in web development, to know the real benefits of what a good website design can deliver.
Unfortunately, like a lot of things in life, many people are prone to taking shortcuts and going for an easy (or cheap) solution. More often than not, this doesn’t pay off and can even cause more harm than good.
Quality takes time
Quality takes time and therefore money!
I remember this quote that said, ”If you think good design is expensive, you should look at the cost of bad design!”.
Sure it can be tempting to go with a cheap web design solution. But the money you think you are saving in the short term, might cost you more than you bargained for in the long term.
Unfortunately, the Internet has become crippled with poor website designs and ‘cheap’ do-it-yourself alternatives. There is more to a website design than throwing an A.I. generated logo on a page with a description and calling it a day.
To deliver good results, a website must offer a unique and engaging user experience.
Every section of the website should be created strategically, and drive users towards your online business goals. Your site needs to have strong and highly visible Call to Action (C.T.A) buttons and its content should resonate within your visitors.
The architecture of the website itself should also be S.E.O friendly.
There are so many elements to consider in order to have a good website, that it is delusional to think it is simple. Intuitive and effective website design is a complex array of components, harmoniously combined within a beautiful and functional wrapper.
It’s important to remember, that you will get what you pay for.
So the question is : Are you willing to put the credibility of your business at risk with an inferior quality website?
So why does quality web design matter so much?
First of all, it is necessary to understand that even a well designed and functional website doesn’t bring exceptional results overnight.
Consider your website as part of your global digital strategy, where social media, content creation, ads, and S.E.O will be necessary to bring you your expected results online. And like any serious business, it is important to think long term.
- A good design for your website strengthens your branding and boosts your credibility
On the opposite end of the spectrum, a lack of attention to detail, off brand design mistakes and poorly developed functionalities will affect the visitors judgement and even lower their level of trust in your brand.
- A memorable experience for your visitor will keep them coming back
A bad first impression can lead visitors to immediately quit your website with a bittersweet taste in their mouth and which might certainly keep them from coming back.
- Building trust leads to more profitability
The end goal of course remains, that your business stays profitable! People will feel more confident to spend money on your products and services if you send them a good impression.
- People will feel more likely to share your website
Organic growth is what you should aim for. If you have to pay for ads to generate traffic you will see benefits (when done correctly), but a website that makes people feel inclined to share it themselves, is a website that is sustainable and generates leads by itself.
Good judgement is essential in business, and choosing the right strategy for your website definitely requires just this. Everything valuable takes time! But, with good guidance, thorough planning and realization, a well made web design will bring results that will exceed your expectations.